A.I. Unplugged
International Community Event
Role ...... Lead Designer
Team ...... Cameron Coupe
Typefaces ...... Macan, 5by7
It’s 2023, and “AI” is everything, everywhere, all at once. Fiverr decided early on that the best way to quell fears around an evolving workforce was to tackle the discussion head-on with an international event. They aspired to initiate conversations around how their freelance workforce was embracing AI, and would be an asset to any team as a result.
They needed a visual language that would transcend four(4) major target markets: London, New York, Berlin and Paris. The goal was to inspire optimistic exploration, rather than enforce a more pessimistic view of the future.
Solution
We explored a variety of angles on the topic, including mixed materials (organic versus inorganic), human-made versus AI-generated, transitions in time (e.g. doorways), chaos versus order.
We drew inspiration from another monumental event in technical advancement—the space race of the 1960s—to focus our vision. The imagery utilizes ‘inner workings’ or technical illustrations as a key device in an effort to break larger, potentially intimidating, components down into less threatening, more understandable pieces.