Business Trends Index
PR Interactive Data Hub
Role ...... Lead Designer
Typefaces ...... Domaine Display, Macan
Fiverr’s Public Relations team assembles top search terms from their marketplace in a biannual report, underscoring Fiverr’s superior insights on macro business trends. The report presents collections of keywords that have seen upticks in search and relevancy over a six-month period.
Despite its value and relevance, and adorning, original illustrations, the page suffered a surprisingly high bounce rate (average engagement time of 55s). Engagement on first points of contact like social was high, though, suggesting the experience on page load was not something users could get excited about. We wanted to change that experience entirely.
Solution
The new experience would operate as a choose-your-own adventure. I designed a hub that users can navigate at their own pace, opening drawers and answering questions applicable to their industries and interests. The experience would entice users to interact.
But conceptualizing this new page was half the battle. The PR team could not afford to overhaul the page every six months; they needed a scalable solution that could support a variety of data sets. I devised a system of page tabs with like components so that the team could swap global trend percentages with ease, or add pages with little to no dev support.