Koya Athletic Footwear
Brand Photography & Social Campaign
Team ...... Alison Grasso, Scott Keenan
Typefaces ...... TT Hoves
Koya Trail Runners: the first adventure shoe built for travel. Founder, David Bronkie (Arcade Belts, Siblings Candles) needed a brand campaign to launch his latest Kickstarter.
Our goal was simple: sell a sustainable shoe that was unlike anything else in its sphere. The lifestyle photography needed to target an audience of travel-hungry, outdoor thrill-seekers, while the product-focused assets needed to target the environmentally-conscious, problem solver in all of us that wants to "do more, [but] pack less."
Solution
Working with directors Alison Grasso and Scott Keenan over three days—under strict Covid restrictions—I orchestrated a series of product and lifestyle shoots, compiling assets used in both a brand video and as part of an aggressive social media campaign. Levitating product images underscore their weightlessness and packability.
The Kickstarter exceeded its target by 450%+.